Product of the Year Canada
Maple Leaf Natural Selections won the 2011 Product of the Year in the Fresh Deli category as voted by Canadian consumers.
Product of the Year is the broadest category distinction award for consumer products that rewards innovation, is voted on by consumers, and has global recognition. Established in France over 24 years ago, this consumer-driven award is presented annually in over 25 countries, including the U.S., the U.K., Brazil, Italy, Australia, South Africa, India and Canada. Product of the Year invites a representative panel of over 5,900 Canadian consumers across the country to vote on products that demonstrate innovation in design, function and/or packaging, via an online survey conducted by Rogers Connect Marketing Research and Client Services Group.
Canada’s 10 Most Admired Corporate Cultures™
Since 2005, the Canada’s 10 Most Admired Corporate Cultures™ program has recognized leading Canadian organizations for having a culture that has helped them enhance performance and sustain a competitive advantage. This popular program begins in the spring of each year with the Canadian Corporate Culture Study™ and culminates in regional and national awards events. Canada’s 10 Most Admired Corporate Cultures ™ is founded and presented by Waterstone Human Capital, a leading professional recruitment, executive search and human resource consulting services firm based in Toronto. www.canadasmostadmired.com
In 2010, Maple Leaf was recognized as a winner of Canada’s Top Ten Corporate Cultures for the second time. It also received the award in 2007.
Best New Product Awards
The Best New Product Awards is an annual awards program focusing on everyday consumer packaged goods products in the food, personal care and household care categories. Winners are selected based on voting by over 36,500 real Canadian consumers from coast-to-coast who participate in an annual independent market research survey conducted by BrandSpark International. In order to win a Best New Product Award, the product must be both appealing and people who have tried the product must be prepared to purchase it again.
Maple Leaf products that were among the 2011 winners are: Maple Leaf Prime Gourmet Fire-Roasted Portobello Mushroom Chicken Breasts, Maple Leaf Prime Gourmet Sun-Dried Tomato & Feta Pork Chops and Caramilk Snack Cakes.
Canadian Family 2010 Food Awards
Canadian Family 2010 Food Awards is a national program coordinated by Canadian Family magazine that enlists the help of real families from across Canada to determine which grocery brands are a favourite in their household.
In 2010, Maple Leaf products were favourites in three categories:
• Fresh meat for Maple Leaf Prime
• Hot dogs
• Sliced meats such as bacon and deli meats